Merchandising in South Carolina

South Carolina's Fashion Marketing pathway develops professionals for the fashion retail and apparel industry. The state's retail sector and apparel heritage create opportunities for fashion professionals. Students study fashion trends, retail merchandising, visual displays, customer service, and fashion promotion. They work with retailers and fashion brands on real marketing projects. Graduates work as fashion merchandisers, retail managers, fashion promoters, or establish fashion businesses. Employment opportunities exist with retail chains, fashion boutiques, apparel companies, and fashion retailers throughout South Carolina.

South Carolina's Marketing and Sales pathway prepares students for careers in advertising, digital marketing, sales management, marketing research, and retail operations. This dynamic program teaches students to analyze consumer behavior, develop marketing strategies, create promotional campaigns, and build customer relationships. With businesses throughout South Carolina requiring marketing expertise to reach customers in increasingly digital marketplaces, marketing skills are essential across all industries. The pathway integrates traditional marketing principles with contemporary digital marketing strategies including social media marketing, content marketing, search engine optimization, and data analytics. Students develop both creative and analytical abilities, learning to craft compelling marketing messages while using data to measure campaign effectiveness. The curriculum includes hands-on projects where students create marketing plans, develop promotional materials, and execute campaigns for real clients. South Carolina's Marketing and Sales programs often operate school stores or student-run businesses that provide authentic retail and sales experiences. Students participate in DECA competitions that test marketing knowledge and professional skills. Graduates are prepared for entry-level marketing and sales positions, continuation to four-year marketing degree programs, or entrepreneurial ventures in retail or e-commerce.