Virginia's Marketing Research pathway develops expertise in market analysis, consumer research, data collection, statistical analysis, and marketing insights—preparing students for careers understanding market opportunities.
Students study research methodology, data collection techniques, statistical analysis, consumer behavior, market analysis, and research technology. They conduct market research and analyze data through projects and business partnerships.
Graduates work as market researchers, data analysts, consumer researchers, marketing analysts, or research coordinators. Understanding markets creates competitive advantage. Advanced students pursue marketing and business analytics programs.
Marketing Research at a Glance
4
Courses
8
Credentials
4
Career Paths
State Standards & Framework
Virginia's marketing research standards address research methodology, data collection, statistical analysis, and consumer insights. Standards align with marketing research practices.
Students demonstrate competency through research projects and data analysis assessments. The state integrates statistics and research tools.
Typical Course Sequence
| Course |
|---|
| Marketing Research Fundamentals |
| Research Methodology and Data Collection |
| Statistical Analysis and Interpretation |
| Consumer Behavior and Market Insights |
Industry Certifications & Credentials
- ✓National Career Readiness Certificate (NCRC)
- ✓Google Digital Marketing & E-commerce Certificate
- ✓Google Analytics Certification
- ✓Microsoft Office Specialist - Word
- ✓Microsoft Office Specialist - PowerPoint
- ✓Adobe Certified Professional - Photoshop
- ✓Adobe Certified Professional - Illustrator
- ✓Adobe Certified Professional - InDesign
Career Opportunities
Salary data from U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (May 2024). Growth projections from BLS Employment Projections (2023-2033). Cost-of-living adjustment uses BEA Regional Price Parities (2023). Entry-level salaries reflect the 25th percentile; experienced salaries reflect the median.
Research Assistant
Entry LevelSalary range: $41,940 - $61,750
Data Analyst
Entry LevelSalary range: $94,630 - $165,370
Research Manager
ExperiencedSalary range: $77,790 - $174,120
Work-Based Learning Opportunities
Students intern at research firms, marketing departments, and market research organizations throughout Virginia.
Career & Technical Student Organization
Students in this pathway can participate in DECA, gaining leadership experience and competing in career-related events.
How Sage Helps Virginia CTE Programs
AI-Powered Curriculum
Generate standards-aligned lesson plans in minutes, not months
Virginia Standards Built In
Pre-loaded with Virginia's CTE standards and frameworks
Teacher Customization
Teachers personalize content while maintaining standards alignment
Ongoing Updates
Curriculum stays current as Virginia standards and industry needs evolve
Ready to Build Marketing Research Programs at Scale?
See how Sage can help you create standards-aligned curriculum for Marketing Research in Virginia.