Ohio's Digital Marketing pathway prepares students for careers in online marketing, social media management, and digital advertising. With businesses increasingly moving to digital channels, digital marketing professionals are in high demand across all sectors.
Students study digital marketing strategies, social media platforms, search engine marketing (SEM), analytics, content creation, and e-commerce. They work with digital marketing tools and platforms, developing campaigns and analyzing performance data.
Graduates work as digital marketing specialists, social media managers, content creators, or marketing analysts with companies, marketing agencies, and nonprofits. Career advancement leads to marketing manager or director roles. Strong performers may establish their own digital marketing consultancies.
Digital Marketing at a Glance
2
Courses
8
Credentials
4
Career Paths
State Standards & Framework
Ohio's digital marketing standards are developed with digital marketing professionals and marketing agencies. Curriculum emphasizes digital strategy, social media, analytics, and content marketing.
Competency assessments include campaign development, analytics interpretation, social media management, and persuasive digital content creation. Industry certifications (Google Marketing, Facebook Blueprint) are integrated.
Typical Course Sequence
| Course |
|---|
| Business Foundations |
| Digital Marketing and E-Commerce |
Industry Certifications & Credentials
- ✓Google Analytics Certification
- ✓Microsoft Office Specialist - Word
- ✓Microsoft Office Specialist - PowerPoint
- ✓Adobe Certified Professional - Photoshop
- ✓Adobe Certified Professional - Illustrator
- ✓Adobe Certified Professional - InDesign
- ✓National Career Readiness Certificate (NCRC)
- ✓Google Digital Marketing & E-commerce Certificate
Career Opportunities
Salary data from U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (May 2024). Growth projections from BLS Employment Projections (2023-2033). Cost-of-living adjustment uses BEA Regional Price Parities (2023). Entry-level salaries reflect the 25th percentile; experienced salaries reflect the median.
Digital Marketing Assistant
Entry LevelSalary range: $50,060 - $95,660
Adjusted for cost of living: $54,526
Social Media Manager
Entry LevelSalary range: $47,260 - $86,510
Adjusted for cost of living: $51,476
Digital Marketing Specialist
ExperiencedSalary range: $50,060 - $95,660
Adjusted for cost of living: $73,903
Marketing Manager
ExperiencedSalary range: $95,800 - $172,890
Adjusted for cost of living: $144,494
Work-Based Learning Opportunities
Students intern with digital marketing agencies, corporate marketing departments, and e-commerce companies throughout Ohio.
Career & Technical Student Organization
Students in this pathway can participate in DECA, gaining leadership experience and competing in career-related events.
How Sage Helps Ohio CTE Programs
AI-Powered Curriculum
Generate standards-aligned lesson plans in minutes, not months
Ohio Standards Built In
Pre-loaded with Ohio's CTE standards and frameworks
Teacher Customization
Teachers personalize content while maintaining standards alignment
Ongoing Updates
Curriculum stays current as Ohio standards and industry needs evolve
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