North Carolina's marketing management pathway prepares students for leadership positions in marketing departments and agencies. Students develop expertise in marketing strategy, campaign planning, digital marketing, analytics, and team management. Growing demand from corporations, nonprofits, and agencies creates career opportunities.
Curriculum covers marketing principles, consumer behavior, market research, digital marketing strategy, and brand management. Students develop and execute marketing campaigns using current tools and platforms. Learning emphasizes data-driven decision making and ROI analysis.
Graduates work as marketing coordinators, marketing managers, brand managers, and agency account managers. Many advance to director and executive roles or establish independent marketing consultancies.
Marketing Management at a Glance
3
Courses
8
Credentials
4
Career Paths
State Standards & Framework
North Carolina's marketing management curriculum aligns with marketing profession standards. Students complete 4-6 pathway units covering strategy, execution, and analysis as defined by NC DPI.
Programs teach current marketing practices, digital tools, and professional standards. Students develop campaign planning and execution competency.
Typical Course Sequence
| Course | Code |
|---|---|
| Marketing | MM51 |
| Marketing Management | MA52 |
| Strategic Marketing | MU92 |
Industry Certifications & Credentials
- ✓Google Digital Marketing & E-commerce Certificate
- ✓Google Analytics Certification
- ✓Microsoft Office Specialist - Word
- ✓Microsoft Office Specialist - PowerPoint
- ✓Adobe Certified Professional - Photoshop
- ✓Adobe Certified Professional - Illustrator
- ✓Adobe Certified Professional - InDesign
- ✓National Career Readiness Certificate (NCRC)
Career Opportunities
Salary data from U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (May 2024). Growth projections from BLS Employment Projections (2023-2033). Cost-of-living adjustment uses BEA Regional Price Parities (2023). Entry-level salaries reflect the 25th percentile; experienced salaries reflect the median.
Marketing Coordinator
Entry LevelSalary range: $55,980 - $104,300
Adjusted for cost of living: $59,465
Marketing Specialist
Entry LevelSalary range: $55,980 - $104,300
Adjusted for cost of living: $59,465
Marketing Manager
ExperiencedSalary range: $115,230 - $198,850
Adjusted for cost of living: $166,401
Director of Marketing
ExperiencedSalary range: $115,230 - $198,850
Adjusted for cost of living: $166,401
Work-Based Learning Opportunities
Students intern at marketing agencies, corporate marketing departments, nonprofits, and advertising firms throughout North Carolina.
Career & Technical Student Organization
Students in this pathway can participate in DECA, gaining leadership experience and competing in career-related events.
How Sage Helps North Carolina CTE Programs
AI-Powered Curriculum
Generate standards-aligned lesson plans in minutes, not months
North Carolina Standards Built In
Pre-loaded with North Carolina's CTE standards and frameworks
Teacher Customization
Teachers personalize content while maintaining standards alignment
Ongoing Updates
Curriculum stays current as North Carolina standards and industry needs evolve
Related Pathways in North Carolina
Marketing Management
North Carolina's Marketing Management pathway prepares students for careers in sales, advertising, digital marketing, market research, and retail management. The program covers marketing fundamentals, consumer behavior, branding, and marketing communications while emphasizing emerging digital strategies essential in modern marketing. Students develop skills in social media marketing, content creation, data analytics, and customer relationship management through project-based learning and authentic marketing campaigns. Many programs manage marketing for school events, operate school stores, or work with local businesses on real marketing projects. North Carolina's diverse economy—from Charlotte's financial sector to the Research Triangle's tech companies to tourism throughout the state—provides abundant opportunities to explore marketing across different industries. The pathway emphasizes creativity, analytical thinking, and communication skills valued by NC employers.
Business, Finance, and Marketing EducationSales
North Carolina's sales pathway prepares students for careers in direct sales, account management, and business development. Students develop expertise in consultative selling, customer relationships, negotiation, and closing techniques. Strong demand across all industries creates diverse sales career opportunities. Curriculum covers sales process and techniques, product knowledge development, customer service, negotiation skills, and sales management. Students engage in role-plays and real sales situations. Learning emphasizes relationship building and professional sales ethics. Graduates work as sales representatives, account managers, sales supervisors, and business development professionals for corporations, retailers, and service companies. Top performers often advance to sales management and leadership roles.
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