Marketing and Advertising in Missouri prepares students for careers in marketing, advertising, and brand promotion. This pathway addresses demand for marketing professionals in Missouri's diverse business sectors, particularly in St. Louis and Kansas City. Students gain expertise in marketing strategy, advertising, brand development, and digital marketing.
The curriculum covers marketing fundamentals, advertising strategy, market research, brand development, digital marketing, and marketing analytics. Students work on marketing projects, develop advertising campaigns, and analyze market data. Projects progress from market analysis to complete campaigns. Emphasis on creativity, data-driven decisions, and customer focus is integrated throughout. Students learn traditional and digital marketing approaches.
Graduates work as marketing assistants, advertising coordinators, digital marketing specialists, or pursue marketing management. The pathway provides foundation for marketing careers.
Marketing and Advertising at a Glance
4
Courses
8
Credentials
4
Career Paths
State Standards & Framework
Missouri's marketing and advertising standards require competency in marketing strategy, advertising, and brand development. The curriculum aligns with marketing industry standards and best practices.
Students must demonstrate proficiency in marketing planning, advertising development, market research, and marketing analytics. State standards incorporate digital marketing and current marketing trends.
Typical Course Sequence
| Course |
|---|
| Introduction to Marketing Research |
| Market Analysis and Consumer Behavior |
| Marketing Data and Analytics |
| Advanced Marketing Research |
Industry Certifications & Credentials
- ✓Adobe Certified Professional - InDesign
- ✓National Career Readiness Certificate (NCRC)
- ✓Google Digital Marketing & E-commerce Certificate
- ✓Google Analytics Certification
- ✓Microsoft Office Specialist - Word
- ✓Microsoft Office Specialist - PowerPoint
- ✓Adobe Certified Professional - Photoshop
- ✓Adobe Certified Professional - Illustrator
Career Opportunities
Salary data from U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (May 2024). Growth projections from BLS Employment Projections (2023-2033). Cost-of-living adjustment uses BEA Regional Price Parities (2023). Entry-level salaries reflect the 25th percentile; experienced salaries reflect the median.
Marketing Assistant
Entry LevelSalary range: $48,710 - $89,760
Adjusted for cost of living: $53,084
Digital Marketing Specialist
Entry LevelSalary range: $48,710 - $89,760
Adjusted for cost of living: $53,084
Marketing Manager
ExperiencedSalary range: $89,930 - $159,690
Adjusted for cost of living: $122,330
Marketing Director
ExperiencedSalary range: $89,930 - $159,690
Adjusted for cost of living: $122,330
Work-Based Learning Opportunities
Internships with marketing agencies, advertising agencies, corporate marketing departments, and media companies throughout Missouri.
Career & Technical Student Organization
Students in this pathway can participate in DECA, gaining leadership experience and competing in career-related events.
How Sage Helps Missouri CTE Programs
AI-Powered Curriculum
Generate standards-aligned lesson plans in minutes, not months
Missouri Standards Built In
Pre-loaded with Missouri's CTE standards and frameworks
Teacher Customization
Teachers personalize content while maintaining standards alignment
Ongoing Updates
Curriculum stays current as Missouri standards and industry needs evolve
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