Mississippi's Marketing pathway prepares students for careers in sales, advertising, brand management, and digital marketing. Students develop expertise in market research, advertising principles, customer relationship management, and digital marketing strategies while understanding marketing practices. This pathway serves growing demand for marketing professionals across industries.
Curriculum emphasizes marketing fundamentals, consumer behavior analysis, and promotional strategy. Students conduct market research, develop marketing plans, and create promotional materials reflecting practices used by marketing departments and agencies throughout Mississippi.
Graduates qualify for positions as marketing assistants, sales representatives, or digital marketing specialists. Many establish marketing businesses or continue into marketing degree programs.
Marketing at a Glance
2
Courses
8
Credentials
4
Career Paths
State Standards & Framework
Mississippi CTE Standards for Marketing require demonstrated competency in marketing principles, consumer behavior, and promotional strategy. Students must achieve proficiency in market research and digital marketing aligned with state framework from Mississippi Department of Education and Career Success.
Pathway standards integrate marketing knowledge with communication skills and business ethics. Students develop understanding of customer-focused business practices and market analysis.
Typical Course Sequence
| Course |
|---|
| Principles of Business and Marketing |
| Marketing Management |
Industry Certifications & Credentials
- ✓Microsoft Office Specialist - Access
- ✓Microsoft Office Specialist - Outlook
- ✓Microsoft Office Specialist Expert - Word
- ✓Microsoft Office Specialist Expert - Excel
- ✓QuickBooks Certified User
- ✓IC3 Digital Literacy Certification
- ✓National Career Readiness Certificate (NCRC)
- ✓Microsoft Office Specialist - Word
Career Opportunities
Salary data from U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (May 2024). Growth projections from BLS Employment Projections (2023-2033). Cost-of-living adjustment uses BEA Regional Price Parities (2023). Entry-level salaries reflect the 25th percentile; experienced salaries reflect the median.
Marketing Assistant
Entry LevelSalary range: $39,550 - $65,740
Adjusted for cost of living: $45,309
Sales Representative
Entry LevelSalary range: $35,390 - $64,440
Adjusted for cost of living: $40,543
Marketing Specialist
ExperiencedSalary range: $39,550 - $65,740
Adjusted for cost of living: $65,895
Marketing Manager
ExperiencedSalary range: $67,070 - $150,280
Adjusted for cost of living: $104,285
Work-Based Learning Opportunities
Students work with marketing agencies, retailers, and businesses throughout Mississippi, developing marketing campaigns and sales strategies.
Career & Technical Student Organization
Students in this pathway can participate in DECA, gaining leadership experience and competing in career-related events.
How Sage Helps Mississippi CTE Programs
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Mississippi Standards Built In
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Teacher Customization
Teachers personalize content while maintaining standards alignment
Ongoing Updates
Curriculum stays current as Mississippi standards and industry needs evolve
Related Pathways in Mississippi
Business and Marketing
Mississippi's Business and Marketing pathway equips students with foundational business principles, marketing strategies, and professional competencies essential for success in diverse career fields. From retail management to corporate operations and entrepreneurship, the pathway develops critical thinking, financial literacy, and communication abilities valued across Mississippi's economy. Students explore business organization, marketing fundamentals, financial management, customer relationship management, and professional selling through case studies, business simulations, and real-world projects. The pathway emphasizes both traditional business concepts and digital marketing, e-commerce, and social media strategies relevant to modern business environments. Mississippi's Business and Marketing programs often incorporate school-based enterprises, DECA competitions, and partnerships with local businesses providing mentorship and work-based learning opportunities. Students develop professional skills and earn industry certifications preparing them for immediate employment or postsecondary business education.
Business Management & AdministrationDigital Media and Design
Mississippi's Digital Media and Design pathway prepares students for creative careers in graphic design, video production, web development, and multimedia content creation. As businesses increasingly rely on digital marketing, social media, and online presence, skilled digital media professionals who can create engaging visual content remain in demand across Mississippi's diverse industries. Students master industry-standard software including Adobe Creative Cloud applications, video editing tools, and web development platforms while developing design thinking and visual communication abilities. The pathway emphasizes both technical proficiency with digital tools and creative problem-solving needed for producing compelling content across digital platforms. Mississippi's Digital Media programs incorporate Adobe certifications and project-based learning producing content for school and community clients. Students build professional portfolios showcasing their creative and technical abilities while gaining experience managing digital projects from concept through completion.
Arts, A/V Technology & CommunicationsEntrepreneurship
Mississippi's Entrepreneurship pathway prepares students for business ownership and independent ventures. Students develop expertise in business planning, startup financing, marketing strategy, and operations management while understanding entrepreneurial decision-making. This pathway serves students pursuing business ownership and independent careers. Curriculum emphasizes practical business skills, startup planning, and resource management. Students develop business plans, analyze market opportunities, and understand financial requirements for launching businesses reflecting practices used by Mississippi entrepreneurs. Graduates establish small businesses or continue into business degree programs. Many launch ventures across diverse industries while some transition into employment with growing companies.
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