This marketing pathway prepares students for careers promoting sports and entertainment throughout Georgia's growing sports and entertainment industry. Students develop skills in marketing strategy, event promotion, sponsorship management, and fan engagement. The program combines marketing fundamentals with sports and entertainment industry knowledge. Georgia's professional teams, venues, and events create marketing opportunities. The pathway prepares graduates for sports marketing positions with advancement potential.
Curriculum covers sports marketing fundamentals, event promotion, sponsorship development, digital marketing, and fan relations. Students learn brand management and revenue generation. The pathway emphasizes creativity and strategic thinking. Students understand sports and entertainment industry dynamics. Field experiences with sports teams and entertainment organizations develop practical expertise. Students engage with sports marketing professionals. The pathway prepares graduates for sports marketing assistant positions with advancement to management roles.
Georgia's Atlanta sports teams and entertainment venues provide marketing opportunities.
Sports & Entertainment Marketing at a Glance
3
Courses
8
Credentials
4
Career Paths
State Standards & Framework
Georgia standards require competency in marketing principles, event promotion, and sports industry knowledge. Students must understand audience engagement.
Courses emphasize marketing fundamentals applied to sports and entertainment contexts. Certifications in sports marketing are integrated throughout.
Typical Course Sequence
| Course |
|---|
| Introduction to Marketing |
| Sports and Entertainment Marketing |
| Advanced Marketing Applications |
Industry Certifications & Credentials
- ✓ProStart Certificate of Achievement - Year 1
- ✓ProStart Certificate of Achievement - Year 2
- ✓Hospitality Tourism Specialist (HTS)
- ✓Guest Service Gold - Tourism
- ✓First Aid/CPR/AED
- ✓National Career Readiness Certificate (NCRC)
- ✓ServSafe Food Handler
- ✓ServSafe Manager
Career Opportunities
Salary data from U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (May 2024). Growth projections from BLS Employment Projections (2023-2033). Cost-of-living adjustment uses BEA Regional Price Parities (2023). Entry-level salaries reflect the 25th percentile; experienced salaries reflect the median.
Marketing Assistant
Entry LevelSalary range: $50,550 - $106,600
Event Coordinator
Entry LevelSalary range: $36,800 - $63,060
Sports Marketing Specialist
Entry LevelSalary range: $50,550 - $106,600
Marketing Manager
ExperiencedSalary range: $118,610 - $203,840
Work-Based Learning Opportunities
Work-based learning with sports teams, entertainment venues, marketing agencies, and event companies throughout Georgia.
Career & Technical Student Organization
Students in this pathway can participate in DECA, gaining leadership experience and competing in career-related events.
How Sage Helps Georgia CTE Programs
AI-Powered Curriculum
Generate standards-aligned lesson plans in minutes, not months
Georgia Standards Built In
Pre-loaded with Georgia's CTE standards and frameworks
Teacher Customization
Teachers personalize content while maintaining standards alignment
Ongoing Updates
Curriculum stays current as Georgia standards and industry needs evolve
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Hospitality & TourismReady to Build Sports & Entertainment Marketing Programs at Scale?
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